Together with MediaLab, we were very happy to work on this year’s Shelter Christmas Appeal on behalf of Britain’s homeless children.

The campaign was a powerful awareness, and most importantly, a fundraising effort across multiple delivery channels. This required some complex data capture, logging and tracking work to ensure that successful donations could be made directly via the recipients’ mobile phones, and over the web. Robust tracking and reporting was also essential for the campaign to be accurately measured.

We are delighted that the campaign was a success and raised significant sums for the work that Shelter do on behalf of Britain’s homeless.