What we will achieve for you is an effective and affordable campaign, taking maximum advantage of avaiable technology.

A good campaign starts with a good plan. We need to determine:

• the purpose of the campaign - eg. company startup, new product launch, a customer loyalty campaign
• the structure of the capaign - eg. cold shot, periodic product news, viral, offer-led, diwe-cast, narrow cast,
• the context of the campaign - eg. related news items, competitors campaigns, related product campaigns,

Most importantly, we also need to determine:

• a profile of potential buyers, and importantly language and location
• a profile of the context of our targets - the, people, organisations, lifestyles, similar products with which they come into regular contact

Having some idea who are target audience are, we decide how to get our message front of them. A map is produced of all available channels giving direct (and indirect) access to our likely buyers: we want the message itself to be positivley received, perceived as relevent and useful and worthy of being passed-on.

ultimately we want clicks-through to a contact form, supporting sales material and ideally a shopping cart if the customers business supports direct sales.

Systemcore can help you cost the exersize, prepare the schedules and the engage the people and resources to make it happen.

• html email
• web site pages
• hard-copy brochures
• magazine advertisements

...all need pictures and text, supporting each and getting your message understood, quickly and then acted upon.

Not only can we help you prepare new, electronic material, reusable material, projecting a coherent and professional image of your company. our network of graphic artists and technical writers have worked for some big names, and continue to produce first rate material on a freelance basis.

Why make do with second best, if you are serious about company image, engage specialists... ?

See some portfolio examples here...

Importantly, we need to determine:

• a profile of potential buyers, their language and location
• their life-context - the people, organisations, lifestyles, publications, popular web sites, similar products with which they come into regular contact

Having some idea who are target audience are, we can decide how to get our message front of them. We can produce a map of all available channels giving direct (and indirect) access to our likely buyers: we want the message itself to be positivley received, perceived as relevent and useful and worthy of being passed-on.

To put the campaign into operation, our target profile has to undergo registration against the data-sheets and databases of our list providers. with so many competing and overlapping lists we need to ensure you get a reliable match against your original target profile.

Your return on investment is measured as the value of sales you get per pound you spend on promotion. we need to know the 'expected' conversion rate per (email) address - is it better to spend your money on a larger list with lower probablity of conversion or a more expensive, targetted list, with higher chance of conversion. we are interested in your net return.

Let us help you chose the right list for your campaign, get the right price for it, and have all the rest of the machinary in place to use it effectively.

Go to the head of all lists, our ListHead service, and find out more...

You have your diStribution list, you have your promotional bulletin, you need to send it, and be ready to engage when you get feedback.

SystemCore can provide on-demand bulk-emailing services or you can purchase a dedicated environment configured to your specifications. Our prices are very competitive and we will also provide you with all the technical backup, security, tracking and data analysis that you need.

Whether you are using a few hundred personal email contacts or several million sms addresses; we can get your message delivered.

This is the type of configuration we use to set your campaign in motion...

Its no good sending out email if you dont you dont know what happens to it after that. you need to make sure that your sales desk is never more than a click away and always responsive. for those who dont respond positively, you need to know why and how to change your approach the next time; for positive responses you need to follow up other, related sales opportunities.

The SystemCore MailPro Application has all the features you would expect to track every event in the process of converting your sales message into customer revenue. we can even track down to mouse movement if you require. importantly, we record the mails that bounce, the mails that get swallowed up, the ones that never get responded to, and the good ones that click-back.

Just as importantly as tracking within this process, we can help you to tie in external data to your model of events as the campaign unfolds; prices at the time of sale, the weather, the responses tracks of other promotional campaigns.

This is the type of configuration we have in place to track and respond...

At its simplest can you ship the products and keep up with demand. but every step in the process is important, including the customers experience of visiting you and or your web site as a result (?) of the email. the effect of the email itself can to a greater or to a lesser extend be pre-conditioned, or predesposed, to favour high returns; catching a ride on ambient media.

All campaigns are time critical, but that doesnt mean things have to be rushed: airliners stay in the sky because they were desiigned well and tested thoroughly; everything in you campaign must be planned and ready to go. if you need some coherent input into campaign planning and management, please talk to us, we'll do our best to optimise the solution.

This is the type of configuration we have in place to support your campaign generally....

Gold mining is about knowing what to look for, where to look and how to get it out of the ground: the art and science of data analysis has a lot in common. the information we are after is often buried deep in vast ammounts of otherwise meaningless data - the time, geographical location, internet location, human language, machine language. and just as you are searching for your customers in this way, so your customers are trying to find you - amidst the 10bn web pages and terra-bytes of junk email that is the internet.

SystemCore have developed a methodology and a toolset to help execute this two-way mining process - and it isnt just about numbers.

At its simplest, we are talking about the layout of html email and where links appear; the structure and content of your web-site, to make sure that the rigt clicks appear. the machine data behind this process nees to be identified and connected together so that we can produce a continuous and detailed audit trial.

At a more sophisticated level, we can also include contextual symbols and links; for example referring sites, back ground awareness advertising and news, competitors campaign material, search engine submissions, etc; all help to build up a profile of your target audience, making it easier to extract their details from your campaign data and allowing you to make better use of that data in future campaigns and campiagn phases.

Putting all the links and symbols in place involves creating the email html itself, creating any additional web pages, search engine entries and peripheral references. importantly, creating he central database where all of this informmation will be brought together, allowing web traffic to be tracked and user behavior recorded. the infrastrusture created here alsso helps funnel users into the sales response process.

SystemCore's proprietry data tracking objects, ensure a flexible and reliable mechanism for linking critical stages in the process.

When you press 'GO' and your campaign data starts flowing, you can be sure that nothings going to get missed out and that your record of events is as detailed, complete and secure as it can be.

Typically, this is the type of network we might end up with...

At critical stage in the execution of the campaign we need to assess how things are going and refine our strategy wherever possible.

You may also want to see real-time activity data or produce ad-hoc reports on demand.

As well as mapping email responses to web-site hits, we can also link in other customer details you have on record - personal interests, age, location, previous purchases; enabling us to get a more comlpete and accurate picture of who responded and why - and of courcse, the converse - those who didnt respond.

SystemCore use a powerful set of database reporting tools and database specialists to ensure that the results are presented to you in a way which is meaningful and easy to understand.

Here are some examples of the type of reporting configuration we could put together for you, and some exmaples of the types of report we can easily generate...